We specialize in the creation of private label and custom Android device solutions
NUU’s journey began in 2012 when a group of industry veterans founded the brand with a vision to offer unlocked mobile phones that provided a pure, unfiltered Android experience. Drawing inspiration from Noetic philosophy, which emphasizes reason and knowledge, NUU was built on the foundation of delivering smart, intuitive technology that empowers users.
By 2020, with the onset of the global pandemic disrupting retail, NUU shifted gears, slowing its product rollouts and preparing for a pivotal change. Danny, with his strong manufacturing background, gradually took over the design, development, and production of NUU’s devices.
Under his leadership, NUU underwent a transformation, revamping new product lines that embodied his vision for the pure Android experience. To achieve this, NUU repositioned itself as a key player in the enterprise space, specializing in bespoke Android solutions for Mobile Device Management (MDM) and Android Open Source Project (AOSP) applications. This shift allowed NUU to leverage its expertise in high-end enterprise solutions and its vertically integrated manufacturing capabilities, bridging the gap between consumer and business needs.
At NUU, we take pride in delivering exceptional value—products that not only stay current with industry trends but also set “NUU” standards. By focusing on innovation, quality, and longevity, we ensure our devices remain fresh, relevant, and continuously valuable to our customers, democratizing the industry by offering affordable luxury and flagship phones.
Android is a Trademark of Google, LLC.
For three consecutive years, from 2022-2024, NUU has proudly earned its place among the Inc. 5000 fastest growing companies in America, a testament to our commitment to excellence and customer satisfaction. Our success is fueled by a strong focus on delivering durable, Android-based devices that offer global connectivity and enhanced operational efficiency.
Trusted by companies across various sectors, including education, logistics, and healthcare, NUU devices undergo rigorous testing and meet tightly regulated certifications to ensure reliability and precision. We understand the importance of providing solutions that positively impact people’s lives, and our dedication to meeting the highest standards reflects this commitment.
Our mission is to make the future accessible. We design, develop, and deploy innovative solutions that are intuitive, reliable, secure, and easy to adopt. From the initial concept to ongoing support, we’re committed to our “We Make It Simple” technology integration process for our clients.
The choice of the name ‘NUU’ was deliberate, symbolizing newness, innovation, and simplicity. NUU stands at the forefront of innovation and reliability in the mobile technology industry. Since our inception, key members have remained steadfast, bringing with them the expertise of a big company while fostering an environment of creativity and innovation. As we continue to evolve, our commitment to delivering reliable, high-quality mobile solutions remains unwavering. NUU is not just about creating phones; it’s about empowering people, enhancing lives, and making the future of mobile technology accessible to all.
At NUU, we are dedicated to creating mobile solutions that empower individuals and organizations to thrive in an ever-evolving digital landscape while prioritizing the reduction of our environmental impact. This approach embodies our commitment to embracing the future with a mindful focus on sustainability. Every NUU product is designed for recyclability, paving the way to a healthier planet for ourselves and future generations.
In order to grow as an environmentally responsible company, we’ve undertaken a project with a target to replace all plastic in our packaging with 100% recycled paper by 2025.
The adherence to UL 110 ensures an ecologically friendly approach to the entire process of mobile device development, from materials used and energy consumption, to end of life recycling.
Adopting an Environmental Management System offers benefits of reduced waste, energy conservation, and cost savings.
The Yibin-based factory also happens to rely primarily on hydroelectric power as its source of energy.
In 2024, NUU proudly announced an official partnership with FC Dallas, a strategic move that underscores our dedication to community engagement and grassroots support in our cherished hometown.
Through this partnership, NUU extends its commitment to the local community by providing non-exclusive access to our “Smart Device” category, which includes a wide range of products such as smartphones and tablets. This collaboration represents a significant milestone in our journey—because at NUU, we believe that beyond the game, technology connects us, fostering stronger communities together.
Founder, CEO
COO
CSO
VP of Operations
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